Sally is Managing director of The Right Solution, specialist consultants in the development of conference and exhibition venues and destinations. The Right Solution’s services include feasibility, marketing, operations, design and technical installation for conference destinations and venues ranging from major convention centres to academic venues, arenas, hotel conference facilities and unusual venues such as museums and galleries.

Before starting The Right Solution in 1995 Sally had spent 20 years in the conference industry, and is extremely experienced in the needs of the market and their requirements from destinations and venues.

Her early career began with a degree in hotel management followed by two years with Best Western Hotels as Conference Sales and Marketing Co-ordinator. She then spent three years with IEL Travel in conference placement and organisation during their merger with Expotel, before joining Mount Charlotte Thistle Hotels to set up their conference sales operation. Following that she joined Spectrum Communications (now Jack Morton) and stayed for ten years. Initially involved in production of The Conference Blue & Green Books, and later as Head of Logistics she worked on conference and event organisation all over the World. Towards the end of her time at Spectrum she specialised in consultancy services for conference facility development, within the division, which later became The Right Solution.

The Right Solution’s most well known projects in the UK include ACC, Liverpool, EICC, Edinburgh, and Manchester Central. Their current projects range from Aberdeen, Newcastle Gateshead, Manchester, Birmingham, Belfast to London and Brighton. At the end of 2009 they produced The British Meetings and Events Industry Survey, research into national associations and corporate organisers buying trends.