Imagination is a Chicago-based custom content firm that works with both profit-making and non-profit organizations. Their association clients are business-to-business groups, some trade and some individual membership. For most of its clients, Imagination functions as their outsourced publishing arm, taking complete responsibility for print, digital and social media channels.

Rebecca Rolfes is Imagination's executive vice president, association strategy working closely with all non-profit clients on short-, medium- and long-term strategies for today's members and tomorrow's. She is the author of The Competition Within; How Members Will Reinvent Associations and of the associations blog LeaderConnect.